Brooke Eby | 1988-2026
October 2, 2026
Today, we mourn the loss of Brooke Eby. Brooke was a powerhouse. Witty, clever, joyful, and direct. She was unwilling to be silenced by ALS. To take a fatal diagnosis at 33 and find humor in it, and through that humor find an opportunity to reach people, is a special thing that only Brooke could pull off.
We at Target ALS are angry. Angry that, once again, this disease has taken someone who gave so much to the world. Angry that we will no longer have this sharp-tongued, beautiful, remarkable person who refused to hide away from this disease. Brooke’s passing is a stark reminder that ALS is relentless and we can’t take time for granted. We must continue to push the boundaries and approach ALS research with urgency. We must make our vision of a world where everyone lives a reality. Enough is enough.
But we are also grateful. Grateful that Brooke gave so much of herself to this fight. Whether she was rallying her community and raising money for ALS organizations, taking us inside the life of someone living with ALS, or starting a peer-to-peer network to help people with ALS and their caregivers better navigate this disease, she poured herself into this cause.
Our hearts go out to her parents, her family and friends, and all those who knew her, loved her, or followed her. We will miss Brooke and are deeply grateful for everything she gave to this community.
Several years ago, Brooke shared her story with Target ALS. We invite you to revisit it and learn more about the extraordinary person she was.
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