ALS Sucks, Yet Life is Good.

In January 2023, I was diagnosed with ALS (also known as Lou Gehrig’s, a type of a motor neuron disease), a cruel and incurable ailment which affects my body while leaving my mind fully intact. Despite the challenges, I am determined to live my life meaningfully and continue fighting. After many wonderful years of service, I’ve stepped down from my role as Executive Chairman of DRT due to the progression of this disease, marking my retirement. I’m grateful for the incredible career I’ve had and the strong relationships I’ve built across industries, thanks to the support of colleagues, friends, and family.

Geoff with two of his grandchildren

In true form, I’m not sitting on the sidelines. Inspired by the remarkable work of Dan Doctoroff and the team at Target ALS, I’ve set an ambitious goal: to raise $1 million to support groundbreaking research that will accelerate ALS research and lead to groundbreaking, effective treatments for ALS.

ALS has taken a lot from me, but it hasn’t taken my determination. The phrase “go for the goal” has guided me since my days as a lacrosse player—where perseverance, grit, and strength were key. 

Geoff, Beth and their family on Squam Lake in New Hampshire

Now, I am applying that same mindset to this campaign. My wife Beth and I have made a meaningful gift of our own to reach this $1 million goal and I hope you’ll join me with a gift of your own.

How You Can Help

Your support is vital. Every contribution, no matter how small, brings us closer to a future where ALS no longer robs people of their ability to live fully.

Although ALS is a part of my story now, it won’t define me. Let’s go for the goal together and make sure that the next generation doesn’t have to face this disease. I appreciate your support, your friendship, and your willingness to stand with me in this fight.

Geoff, Beth and their many friends taking on the Bourbon Trail